Recently I attended a party where I was the only one not to have seen a single episode of LOST, CSI, West Wing, ER, Gossip Girl, Law & Order or a bunch of other shows I've never even heard of.
You probably understand not watching a lot of TV because of time. I can't possibly be Supermom, career woman, student, volunteer, self-health freak, freelance Life Balance Strategist AND a couch potato. It's easy to give the "no time" excuse when I'm lost about LOST.
Yet, I know that "no time" is really what we call in Salesland, a lazy objection. It's the "no budget" of life balance.
Without turning this post into a sales tutorial, the easiest response is, "Okay, thanks. Keep us in mind for the future." And then move on to the next rejection. Easiest... and yet not so much, since finding and starting over with a new prospect can be more difficult than overcoming objections. Definitely not the path to success.
When it comes to life balance challenges, the easy way out is to say, "no time."
I know I should exercise more but I don't have the time. I know I should eat healthier but I don't have the time. Meditate - no time. Read more books - no time. Go back to school - no time. Get organized - no time. Be more romantic - no time. Create a detailed financial plan so when I say "no budget" I know how lazy an objection it really is - no time.
You get the idea. We may even know that these things will actually help us but we tell ourselves we don't have time to deal with it.
The most basic way to overcome an objection is to say, "If *insert objection* wasn't an issue, would you do it?"
Sales 101, I know. I can hear some of my co-workers groan as I type this. But it's applicable, even in life balance.
Regarding my TV issue, some astute person at a cocktail party might ask me, "If you had the time, would you watch CSI: Miami?" In response to which, I'd take a sip of my Cosmopolitan martini (since I also sometimes catch old late night repeats of Sex & the City) and say, "Nope."
The truth is I just don't enjoy popular TV dramas. They actually kinda stress me out. Maybe it's because I'm too empathic, not sure.
But you can see it's really not about time; it's about value. Value in all things, whether you're talking widgets, life balance or television, is individual. People value different things for different reasons. There's no magic formula. In Salesland, it's as much an art as a science figuring out exactly how each company, department and individual perceives value.
Personally, I most enjoy a specific genre of television: competitive reality shows. Survivor, So You Think You Can Dance, Top Chef (or Iron Chef or Chopped), Project Runway. Stuff other people, including my husband, consider a complete waste of time. (I can now also hear the groan of my hard-working actor friends.)
It's also about prioritization. There's really never a moment in my life where I prioritize TV above other things. As much as I enjoy a good American Idol showdown, I'm not going to give up a night out or time to write so as not to miss an episode.
As in business, there's a spectrum of value. The key in presenting something new is to figure out where it would most likely sit on that spectrum (if at all) and then figure out how to elevate it's position of value. Sometimes this means moving other things farther down the list, displacing them altogether or somehow allowing them to share priority placement.
When it comes to television, we are lucky to have online options as well as magical recording devices which no longer need bulky tapes or keep us up at night flashing 12:00 -- 12:00 -- 12:00 -- 12:00 -- 12:00 -- . TV has accomplished that rare "have your cake and eat it too" solution. No wonder it's a trillion dollar industry. Still not going to get me to watch CSI, but I can watch the shows I do value whilst walking on my treadmill, making dinner or driving to work. (Just kidding.)
The life balance lesson for you is about overcoming your own "lazy objections" especially in regards to taking better care of yourself.
Can you honestly answer "yes" to the question, "If you did have the time, would you do it?"
Look at your value spectrum. Where does exercise or eating better or meditating (or whatever) fit on that scale? What's above it? Thinking about both value and prioritization, is that the picture of your "best life"? Is it sustainable?
The coolest thing of all in this scenario is that you are both the salesperson and the customer. You have control over the entire transaction. You can tap into creative solutions which work for you in unique ways. You control the outcome.
Don't sell yourself short. Remember: Increased confidence brings increased capacity.